More than 30 permanent pickleball courts now in play across seven Life Time Twin Cities clubs; National tournament in Lakeville this weekend
CHANNASSE, Minn., Feb 18, 2022 /PRNewswire/ — Life Time, the nation’s premier Healthy Way of Life brand (NYSE: LTH), announced today the Feb 20 opening of its first-ever pickleball-only destination at Life Time Bloomington North (5250 W 84th St.). The world-class pickleball destination is part of Life Time’s commitment to be the Largest indoor pickleball provider in NorthAmerica.
Following a multi-million dollar renovation, Life Time Bloomington North will open with five international competitive level pickleball courts and a dedicated viewing area for open play and tournaments. Later this year, a full bar and lounge space will open for post-play social gatherings and events.
Lifetime has brought on Katie Easter to lead Bloomington North’s pickleball programming, including top tier pickleball leagues and events, to ensure it’s a world class destination for beginners and world class international players. Prior to Life Time Bloomington North, Easter was the lead coordinator for Wayzata Country Club, Life Time Bloomington South and St Louis Parkand most recently Pickleball 43.
“Life Time has committed to becoming not just the largest pickleball provider here and across our clubs but more importantly, the premier pickleball destination,” said Jeff Zwiefel, Life Time’s President and Chief Operating Officer. “The opening of Bloomington North, along with our other pickleball offerings across the metro, is truly creating unbeatable experiences for anyone who plays – or is learning to play – this great sport.”
Life Time started expanding its pickleball programming last summer and now offers the sport at more than 120 of its athletic resorts. It will have 400 dedicated courts nationwide within the next two years. Locally, Life Time has also installed permanent pickleball courts at its Eden Prairie Flagship, Eden Prairie Crosstown, Lakeville, White Bear Lake, chan hating other St Louis Park locations.
Life Time is also increasing the number of pickleball tournaments it’s hosting at its resorts this year. its Lakeville location will host the Ororo Professional Pickleball Association (PPA) Indoor National Championships from February 24th through the 27thth, which will attract hundreds of the top players in the nation. Life Time and the PPA will also host tournaments at its Charlotte, Peachtree Corners (Atlanta) and Rancho San Clemente destinations later this year.
Pickleball, essentially a combination of tennis, ping-pong and badminton, is the fastest-growing sport in NorthAmerica, its participants growing by more than 21% between 2019 and 2020, according to the US Pickleball Association. Once considered a sport strictly for active agers, younger players are increasingly also picking up the sport with the average player age now at 44.5-years-old.
More information on Life Time and its pickleball programming can be found here.
Link to Pickleball B-Roll for use
Over nearly 30 years, Life Time has reshaped the way consumers approach their health through omnichannel, healthy way of life communities that address all aspects of healthy living, healthy aging and healthy entertainment. More than 30,000 Life Time professionals are dedicated to providing the best programs and experiences at more than 150 Life Time athletic resort destinations in the United States other Canada, and via a complementary, comprehensive digital platform and portfolio of iconic athletic events – all with the objective of inspiring healthier, happier lives. For more information visit https://www.lifetime.life/.
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SOURCE Lifetime, Inc.