- Stella Williams shared a now-viral review of Jordyn Woods’ clothing line, Woods by Jordyn.
- Woods responded to Williams in two TikTok videos on Friday.
- Williams told Insider her priority is “protecting the wallets of those who watch my reviews.”
The influencer who spent $400 on Jordyn Woods’ new clothing line and compared it to the “clearance section of Shein” told Insider that she stands by her pointed review.
Stella Williams, a model and style influencer known for her fashion reviews, made waves on Friday when she shared her thoughts on Woods by Jordyn. The collection launched on January 23 with three maxi dresses priced at $123 each. Williams didn’t mince words in her initial review or the follow-up videos, which have amassed more than 7 million views as of Monday.
In a statement to Insider, Williams said she was initially excited to try the collection but became less enthralled while unboxing the items.
“You can see in my initial unboxing that my excitement became stale,” Williams said. “I posted my unboxing and followed up with the now viral video because my followers trust my honesty and I had to deliver. This sucked for me because I knew as a model, and a fan, this honest review was probably going to ruin any chances I had to work with the brand.”
However, Williams continued to say that she felt audiences deserved a candid, unfiltered review of the products.
“I spent $400 on three dresses that in my professional opinion were worth $60 max each, given it’s a celebrity line,” Williams said.
Williams, who boasts more than 454,000 TikTok followers and nearly as many on YouTube, said she was surprised that Woods responded but her loyalty lies with consumers.
“My first priority is protecting the wallets of those who watch my reviews on consumer goods. With the recent Mikayla Nogueira mascara controversy, I’ve seen creators like myself gain more trust online for keeping it real and not lying for the approval of brands, “Williams said, referring to Nogueira’s lash drama. “I’ve learned there’s a way to be respectful, I never want to see a new brand, especially a young black woman, fail.”
Williams concluded that consumers are tired of celebrity “cash grabs” and are yearning for honest reviews on popular products.
“People are sick of sugar-coated reviews and celebrity cash grabs, especially when these millionaires have the resources to make quality products,” Williams told Insider. “I sense pages like mine will see an increase in following as people start to see through the smoke and mirrors influencers are giving for PR, sponsorships, and the likes of big brands.”
Representatives for Woods by Jordyn did not immediately respond to Insider’s request for comment.
Williams said she wasn’t a fan of certain items from Woods’ line in a series of TikTok videos
In one video, Williams listed her pros and cons after trying on the dresses.
“I’m offended that I spent $400 on these three dresses, period,” Williams said. “Pros: shipping time, diversity. Cons: everything else.”
In a second video, she added, “this quality is giving clearance bin, and any influencer who says otherwise, I do not trust them.”
Soon after, fans on TikTok were surprised when Woods responded directly to Williams’ criticisms with two TikTok videos posted on Friday.
TikTok users praised Woods for addressing the backlash quickly and being open to feedback
Following Williams’ review, Woods responded by acknowledging the review and asking for Williams’ opinion.
“When you’re not mass-producing clothes, especially in this day and age, it costs a lot more money to make. But I do appreciate your constructive criticism,” Woods said. “I would love to hear what brands provide the quality mesh that you are looking for and ways that I can improve, and we can continue to grow together.”
Some TikTok users were impressed by Woods’ response, with one person writing: “I don’t think I’ve ever heard a brand owner give such a great response in regards to a negative review. I’m impressed.”
Other TikTok users applauded Williams for her straightforward videos.
“thank you for the honesty!!!” they wrote.