Streamline Your Trade Show Order Taking Process


Trade shows present valuable opportunities for businesses to showcase their products and connect with potential customers. However, managing orders efficiently during these events can be a daunting task. That’s where a trade show order taking app comes in handy. In this blog, we will explore the benefits of using a trade show app, factors to consider when selecting one, and strategies to maximize order taking efficiency

Understanding Trade Show Apps

Trade show apps are mobile applications designed specifically for managing various aspects of trade shows. They provide a centralized platform for exhibitors to streamline order taking, lead tracking, and other crucial operations. By leveraging the power of technology, these apps simplify and enhance the trade show experience for businesses.

Trade Show App Features

When it comes to streamlining your trade show order taking process, there are trade show applications available that can assist you. Some applications allow you to seamlessly take orders at trade shows, ensuring a smooth and efficient process. With all your products at your fingertips, you can easily showcase your offerings and provide a personalized experience to potential customers. Some apps even offer up-selling and cross-selling opportunities with personalized product recommendations, helping you make the most of every interaction.

Choosing the Right Trade Show App

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To select the best trade show order taking app for your business, consider factors such as your specific order taking needs.

  1. Look for an app that provides complete product information with inventory details right on your device, allowing you to stay informed and up-to-date.
  2. You should also explore other functionalities which empower your Sales team like Analytics and Reporting. These functionalities enable up-selling and cross-selling with personalized product recommendations, empowering you to seize every sales opportunity effortlessly.
  3. Integration capabilities are another crucial aspect to consider. Look for an app that seamlessly integrates with your existing ERP and CRM systems like Netsuite, SAP, Microsoft Dynamics, ensuring efficient data management and eliminating the hassle of manual data entry. This integration provides a unified view of your trade show operations, making the order taking process even smoother.

Strategies for Efficient Order Taking at Trade Shows

To make the most of your trade show experience, efficient order taking strategies are essential. Look for an app that offers features to simplify lead tracking, such as capturing contact information, recording interactions, and categorizing leads based on their level of interest. With these tools, you can efficiently follow up after the trade show and convert leads into customers.

The app’s order management capabilities should also be considered. Look for features like real-time syncing, which ensures that orders are instantly reflected in your inventory and other systems, minimizing delays and discrepancies. Automated calculations help eliminate errors in pricing or discounts, providing a smooth and error-free order taking experience. Instant order confirmations enhance customer satisfaction, leaving them with a positive impression of your business.

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Optimizing follow-up actions is crucial for post-trade show success. Look for an app that allows you to leverage the data collected during the event to nurture leads and provide exceptional post-trade show support. With personalized communications and exceptional customer service, you can deliver a seamless experience that extends beyond the trade show.


By leveraging a comprehensive trade show order taking app, you can streamline your trade show order taking process and achieve success in 2023. Look for an app that offers seamless order taking, personalized product recommendations, and effortless order management. Consider factors like integration capabilities, user-friendliness, and customization options when selecting a trade show app. With the right app and efficient strategies, you’ll be well-equipped to streamline your order taking process and succeed at trade shows.‍

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